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HEALTH & WELLNESS:
OPPORTUNITIES FOR THE FOOD INDUSTRY
Recording of the webinar hosted by The Food
Institute and Mintel
Featuring Lynn Dornblaser, Director,
Mintel Custom Solutions, Mintel
Moderated by Danielle Breuel, Research &
Education Director,
The Food Institute
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The Food Institute and Mintel hosted an insightful webinar that
explained how food manufacturers and marketers can target today's
health & wellness oriented consumers. This 1-hour webinar answered
some of the most important questions facing manufacturers today,
including: Are U.S. consumers really concerned with health &
wellness and do their purchases reflect this? • Where
do consumers look for health & wellness information? •
Is health & wellness just a fad, or does it possess the characteristics
of a trend? • What is the growth rate for new product
introductions in the health & wellness category?
This webinar, led by Mintel's Lynn Dornblaser, focused
on health & wellness issues pertaining to food and beverage,
revealing what drives consumer purchase behavior. It took a look
at how consumers perceive health & wellness, the abundance of
messages concerning health issues, and the types and number of products
on the market making health & wellness claims. Lastly, Dornblaser
provided some interesting thoughts for the future. The presentation
was followed by a Question & Answer session.
You will learn:
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How can marketers learn from current trends shaping the
market to help in the new product development process?
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What's growing and what's declining in terms of products
with health & wellness positioning?
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